Welcome Friend!

Where non-toxic meets eco-friendly

We not only wanted to create products that were free from harmful toxins such as phthalates from fragrances, but also ones that were kind to the Earth. We consider our footprint every step of the way, limiting our consumption of single use plastic products by providing innovative refill options so that less waste ends up in the landfills.

Our Mission

From frustration to freedom

Our business was built from FRUSTRATION, disgust and anger at the large corporations (and our government) that allow toxins, pesticides and chemicals in our food, skincare and cleaning products when knowingly they lead to health concerns such as cancer, allergies, hormone disruption and more.

We knew it wasn't as simple as moving to Europe where they ban many of these toxins, so we decided to be the change we wanted to see and create products that gave families a CHOICE in what they brought into their home and into their body. Through education, informed choices and empowerment we believe that we can start to create a more sustainable, healthier future for all....one that gives consumers the FREEDOM to choose.

We're happy your here and we invite you to become apart of our healthy living tribe of informed decision makers and wellness advocates. Head to the bottom of this page and sign up for our newsletter. We know your time is important, so we only send the most valuable information on toxin-free living, health challenges, courses, healthy recipes and more!